Apr 28, 2025
Image sourced from Google
Virtual AR try-on technology is no longer just a futuristic idea — it’s a practical tool that businesses are using today to offer better shopping experiences. From fashion and beauty to furniture and jewelry, augmented reality is helping customers "try before they buy" in a whole new way. Let’s explore the major virtual AR try-on use cases across different industries.
Fashion and Apparel: Virtual Fitting Rooms
One of the biggest applications of AR is in the fashion world. Virtual fitting rooms let customers try clothes digitally using their phones or smart mirrors. Shoppers can see how a dress, jacket, or pair of jeans fits without visiting a store.
Benefits:
Reduces product returns
Boosts customer confidence
Increases online sales
Top Example: Brands like Zara and Nike use AR tools to help users visualize outfits, driving higher conversion rates.
Beauty and Cosmetics: Virtual Makeup Trials
Beauty brands are using AR beauty try-on apps to let users test makeup products online. Shoppers can apply lipstick, foundation, or eyeshadow virtually to find their perfect match.
Benefits:
Helps customers choose the right shades
Personalizes product recommendations
Reduces the need for physical testers
Top Example: Sephora’s Virtual Artist offers a seamless AR makeup experience, increasing customer engagement.
Eyewear: Try Glasses From Anywhere
Buying glasses online can be challenging. With AR eyewear try-on tools, users can see how different frames look on their faces in real-time.
Benefits:
Makes online eyewear shopping easier
Reduces product returns
Improves customer satisfaction
Top Example: Warby Parker’s app lets customers virtually try on glasses before making a purchase.
Furniture and Home Decor: Visualize in Your Space
Choosing the right furniture often depends on size, style, and color matching your home. AR furniture apps allow users to place 3D models of sofas, tables, and decor items directly into their living rooms.
Benefits:
Eliminates guesswork
Helps customers make faster decisions
Reduces return rates
Top Example: IKEA Place uses AR to let shoppers place true-to-scale furniture in their spaces.
Footwear: Perfect Fit and Style
With AR shoe try-ons, customers can point their cameras at their feet and see how sneakers or heels look without visiting a store.
Benefits:
Reduces sizing errors
Increases engagement
Encourages social sharing
Top Example: Gucci’s Sneaker Garage lets fans try on exclusive sneakers virtually.
Jewelry: Bringing Sparkle to Life
Jewelry brands are also adopting AR try-on to help customers experience how rings, necklaces, and bracelets look on them.
Benefits:
Creates emotional connections
Boosts online jewelry sales
Supports customization options
