Jun 18, 2025
Image sourced from google
As the events and brand activation landscape continues to evolve in Singapore and beyond, audiences are increasingly drawn to experiences that are interactive, intelligent, and unforgettable. One such innovation capturing attention is the auto-parking car simulation game—a next-gen activation tool that blends gamification with automotive tech.
This simulation delivers a hands-on experience that demonstrates smart driving features in a controlled, entertaining environment. Designed for roadshows, trade shows, and product launches, this experience creates high recall value while showcasing cutting-edge automation.
Two Immersive Format Options
To cater to different activation needs and user preferences, the simulation is available in two versatile formats:
1. VR Car Simulator Experience
This fully immersive setup places users in a branded simulator rig, complete with a racing-style steering wheel and pedal system. With a VR headset on, participants get a first-person view as the car autonomously navigates an urban parking lot—avoiding obstacles, detecting spaces, and parking with precision.
2. Non-VR Screen-Based Setup
Ideal for high-footfall areas or where VR may not be practical, this version retains the tactile steering and pedal interaction but displays the simulation on a large screen or LED wall. Players can choose between third-person or dashboard views, maintaining the immersive feel without the headset.
Key Experience Features
Realistic 3D Car Model: Developed with detailed shaders, lighting effects, and branding to reflect a real-world vehicle.
Urban Simulation Environment: Complete with cones, barriers, and real-life parking scenarios that simulate crowded city settings.
Narrated Journey: A voice-guided experience walks users through each action, from object detection to auto-parking execution.
Manual Override Mode: Participants can take over and try parking manually—adding a competitive or educational edge.
Live HUD Display: A heads-up display shows real-time logic, including obstacle detection and predicted parking paths.
Gamification & Leaderboard: Score-based play encourages friendly competition and repeat engagement.
Built with Powerful Technology
The car simulation game is built on a robust tech stack to ensure responsiveness, realism, and compatibility across event formats:
Game Engine: Unity 3D (Universal Render Pipeline)
Hardware Integration: Logitech G29/G923 racing wheel and pedals
VR Support: Meta Quest 2/3 with Unity XR SDK
3D Development Tools: Blender and Substance Painter for asset creation
User Interface: Developed using Unity UI Toolkit
Platforms Supported: PC (Windows) for non-VR; Quest OS for VR setups
The simulation is fully customizable—from the vehicle design and branding to narration and UI—making it perfect for product storytelling and consumer education.
Ideal for Brand Activations in Singapore and Beyond
This auto-parking simulation game is perfect for:
Automotive showcases in malls, roadshows, or exhibitions
Technology expos looking to highlight mobility solutions
Retail brand activations wanting to bring smart features to life
STEM or educational events promoting innovation and safe driving tech
The simulation can be deployed in corporate atriums, convention centers, or public pop-ups, offering flexibility in both physical setup and gameplay format.
Fast 4-Week Turnaround
This experience is developed and delivered with efficiency in mind:
Week 1: Requirement gathering, UI/UX mockups, 3D car model design
Week 2: Environment build, simulation logic development
Week 3: HUD interface, gamification, VR/non-VR integration
Week 4: Testing, refinement, deployment-ready build
