Jun 27, 2025
Image sourced from Google
In the dynamic retail landscapes of Dubai and Saudi Arabia, where innovation meets experience, brands are constantly seeking ways to stand out—especially in malls, mega-events, and lifestyle destinations. The Scream Machine is a breakthrough activation designed to spark curiosity, invite participation, and drive both engagement and footfall—all while being deeply customizable to align with local values, tastes, and market behaviors.
Why It Fits the Gulf Market
1. Emotion-Driven Engagement is on the Rise
In both Saudi and Dubai, younger audiences are looking for fun, social, and shareable moments. The Scream Machine taps into this appetite for expressive, high-energy experiences—allowing participants to let loose in a culturally safe, controlled environment.
2. Malls Are the New Arenas for Entertainment
With shopping malls being lifestyle hubs in the Gulf, this activation becomes a centerpiece that draws attention and crowds without the need for excessive space. It works exceptionally well in:
Dubai Mall, Mall of Emirates, Nakheel Mall (UAE)
Red Sea Mall, Riyadh Park, U Walk (KSA)
3. Perfect for Family-Friendly, Mixed-Gender Environments
The experience is designed to be inclusive, non-controversial, and family-friendly—making it a perfect fit for mall activations, festivals, and even government-sponsored events that celebrate culture and innovation.
4. Social Media and Influencer Sharing Culture
Both KSA and UAE have high social media penetration and a thriving influencer ecosystem. The Scream Machine is built for this environment—offering branded photo moments and digital shareability that naturally amplify reach.
5. Gamification Resonates with Gen Z and Millennial Audiences
From Riyadh Season to Dubai Expo, activations with a gamified hook consistently outperform static displays. Our leaderboard, scoring, and reward features create exactly the kind of interaction this audience loves.
The Activation Flow
Step 1: Welcome & Invite
A sleek booth invites shoppers and passersby with energetic visuals and bold prompts like “Can You Beat the Top Score?”
Step 2: The Scream Challenge
Participants scream into a mic—activating intense visual effects and real-time scoring. The louder the scream, the higher the score. Localized sound design, visual themes, or mascots can be added for regional flair.
Step 3: Win & Redeem
Participants receive a custom-generated QR or discount coupon based on their score. This can be redeemed instantly at your retail counter for a free product, gift, or discount—driving direct in-store conversion.
Step 4: Leaderboard & Competition
Display a live leaderboard to fuel friendly competition. This works exceptionally well in group settings or family shopping visits.
Step 5: Branded Photo & Digital Sharing
Participants snap a photo on a branded digital background (aligned with your product, collection, or event). With one tap, they can download and share it—boosting campaign visibility across Instagram, Snapchat, and TikTok.
What’s Included
Full Custom Software Development
We build the Scream Challenge platform from scratch, integrating your brand visuals, sound identity, cultural motifs, and local language (English & Arabic).
Integrated QR/Coupon Code System
Participants receive unique codes based on performance—redeemable at POS or online. We can also sync with your loyalty or CRM platform.
Hardware & On-Site Logistics
Includes mic, screen, camera system, and all supporting tech. Setup and on-site support are included for UAE and KSA-based activations.
Branded Photo Capture & Sharing Tool
Custom digital backgrounds, auto-framing, and built-in social sharing—branded with your logo and campaign hashtag.
Analytics Dashboard
Track participation, conversion rate, average scores, and social shares with real-time data insights.
Ideal for:
National Day activations
Retail pop-ups and product launches
Mall engagement zones (weekends/festivals)
Youth and Gen Z campaigns
Brand-sponsored zones at events like Riyadh Season, MDL Beast, Dubai Shopping Festival
