May 29, 2025
Image sourced from Google
In the ever-evolving world of experiential marketing, physical engagement remains a powerful tool for connecting with audiences. Enter "Smash. Count. Repeat," an innovative sensor-based handball game developed by NXT Interactive for Chemist Warehouse. This one-of-a-kind multiplayer experience reimagines a simple handball challenge through the use of LiDAR sensors, precision electronics, and custom fabrication—blending tech and sport into one interactive activation.
The Concept: High-Impact Fun with Minimal Learning Curve
NXT Interactive conceptualized “Smash. Count. Repeat” to create a fast-paced, reflex-driven experience where participants physically smash a handball against a target area to rack up points. Using advanced LiDAR sensor technology, the system tracks every hit with real-time precision, translating physical effort into digital feedback.
The objective? Smash the ball as many times as possible, challenge your reflexes, and see how your score stacks up against the competition. Whether you're a sports fan or casual participant, the game’s simplicity made it instantly accessible, encouraging participation from all age groups.
Key Features of the Sensor-Based Handball Game
1. Multiplayer Gameplay
Designed for simultaneous participation, the game allowed multiple users to play together or compete in quick successions. This created a social, competitive atmosphere—perfect for public events, sports activations, or corporate team-building.
2. Real-Time Precision with LiDAR Sensors
The heart of the experience lay in the use of multiple LiDAR sensors. These sensors accurately detected ball strikes, ensuring that every hit was counted in real time. This level of precision not only improved gameplay but also added a professional edge to the interaction.
3. Seamless Electronics + Custom Fabrication
The success of “Smash. Count. Repeat” relied heavily on its hardware foundation. NXT Interactive combined advanced electronics with custom-fabricated structures to house the sensors. The build was durable, responsive, and designed for repeated use—an important factor for high-footfall events.
4. Instant Feedback & Score Display
Each hit triggered an immediate response on the display screen, providing players with instant gratification and encouraging replay. The live scoreboard was a major draw for onlookers and participants alike.
5. Reflex-Based Gameplay
More than just a physical activity, the game tested players’ reflexes, speed, and accuracy. It became a fun challenge where users could compete against themselves or others, making it both a physical and mental game.
Hardware and Software Breakdown
To bring this interactive idea to life, NXT Interactive built a robust hardware-software ecosystem:
Hardware:
Multiple LiDAR sensors strategically embedded into the custom structure
Custom fabricated acrylic or polycarbonate panels with embedded LEDs
Microcontrollers and sensor logic boards for real-time data processing
Display screen (for showing live scores and countdowns)
Power-efficient sound system for hit confirmation tones and crowd appeal
Software:
Custom-built logic engine for hit detection and score management
User interface (UI) for scoreboard and instructional display
Responsive sensor mapping algorithm to reduce latency and improve accuracy
Attract screen mode with branding and tutorial animations when idle
Optional analytics integration to measure player participation and engagement levels
