The PwC Web-AR quiz game includes a number of features that make it a fun, challenging and informational game. These features include:

• Storytelling: The QR codes with quiz questions are placed in a row and as the user goes through each question, a story begins to form.

• Simple & Self explanatory: The experience was designed in a way to ake sure that the audience doesn't struggle to learn the mechanics and is able to breeze through the experience easily.

• Data collection: Throught this experience, the PwC team was able to get an estimate on their brand awareness and was able to learn where more marketing efforts are required.

• Online multiplayer: You can play against other players from around the world.

• Leader-boards: Track your progress and see how you stack up against other players.

• Learning Opportunity: Since this game was designed to improve awareness about PwC, the game consists of quiz questions that display the correct information when users give a wrong answer and generate brand awareness.