Projects
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Coke Billboard Star! Our Gen AI Activation for Coca-Cola
We recently wrapped up an incredibly exciting project for Coca-Cola, pushing the boundaries of interactive marketing and bringing a truly personalized experience to their audience. The brief was clear: create something engaging, innovative, and deeply connected to the individual user. The answer? A Gen AI-powered activation that turned everyday people into billboard stars!
At the heart of this project was the desire to understand individual taste preferences and deliver a unique, shareable moment. We envisioned a system that could not only generate eye-catching billboard-style outputs but also tap into what makes each person's taste buds tick.
Here's a peek behind the scenes at how we brought this vision to life:
1. Decoding Your Taste: The Quick Preference Survey
The journey began with a simple yet insightful survey. We wanted to understand what flavors and experiences resonated with users. Think of it as a friendly chat about your favorite tastes. Do you lean towards the classic, refreshing cola notes? Or perhaps you crave something fruitier and more vibrant? We also threw in a question about their go-to drink from Yum! Brands (think KFC, Pizza Hut, Taco Bell), subtly weaving in that delicious connection. This initial interaction was crucial – it provided the raw data for our AI to work its magic.
2. Gen AI Takes the Stage: Crafting Personalized Billboards
This is where the real innovation kicked in. Based on the user's survey responses, our Generative AI model sprang into action. It wasn't just about slapping a logo on a generic background. The AI intelligently crafted billboard designs tailored to the individual's stated preferences.
Visual Harmony: If a user expressed a love for citrus flavors, the AI might generate a vibrant billboard with images of lemons, limes, and that iconic Coca-Cola sparkle. Someone preferring a classic taste might see a design that evokes a sense of timeless refreshment.
Tailored Messaging: The AI didn't stop at visuals. It also generated short, catchy slogans or text that resonated with the user's indicated preferences, making the billboard feel even more personal.
Coca-Cola DNA: Throughout the generation process, the unmistakable Coca-Cola branding remained front and center, ensuring a strong brand connection.
A Nod to Yum! Brands (The Subtle Integration): Where relevant, the AI could subtly incorporate elements related to the user's preferred Yum! Brands drink, creating a clever cross-brand synergy.
3. Lights, Camera, Action! Becoming the Billboard Star
This was the truly interactive and "wow" moment of the activation. Here's how we made users the stars of their own personalized billboards:
The Capture: A camera captured the user's image, bringing them directly into the experience.
Gender Prediction Magic: Our system employed computer vision algorithms with gender prediction capabilities. This allowed for a more seamless and natural face-swapping experience.
Face-Swapping Fun: Using advanced techniques, the user's face was seamlessly and realistically swapped with that of a model already integrated into the AI-generated billboard design.
Your Moment in the Spotlight: The final output was a personalized billboard featuring the user's face alongside the AI-generated visuals and messaging, potentially even alongside their favorite Yum! Brands treat.
Features That Made This Activation Shine:
Hyper-Personalization: Every billboard generated was unique, reflecting the individual user's taste preferences.
Interactive Engagement: The survey and face-swapping elements made the experience active and fun.
Shareable Content: The personalized billboard image was designed to be easily shared on social media, amplifying Coca-Cola's reach.
Data-Driven Insights: The taste preference survey provided valuable data for Coca-Cola's future marketing efforts.
Brand Synergy: The subtle integration of Yum! Brands preferences created potential cross-promotional opportunities.
Cutting-Edge Technology: Leveraging Gen AI and computer vision positioned Coca-Cola as an innovative and forward-thinking brand.
The Result?
A buzz of excitement, countless personalized billboards shared across social platforms, and a deeper connection between Coca-Cola and its consumers. This activation wasn't just about seeing a billboard; it was about being the billboard, a truly unique and memorable experience powered by the magic of Generative AI. We're incredibly proud to have partnered with Coca-Cola on this innovative project, demonstrating the power of AI to create truly engaging and personalized brand experiences. Stay tuned for more exciting projects pushing the boundaries of interactive technology!